Every design starts with an idea. When held and tossed, stretched and tested, an idea can mature into a concept. It’s the glue that holds a design together, linking form and message.
Next, I begin with sketches, and then I move quickly to the real canvas. The project decides the platform. A simple site will have very different needs from a data-driven behemoth.
Finally, I gather and organize feedback to decide how to move forward, or whether to pull back. A better project might mean starting from scratch at times.